Live Webcast Question:
Would you recommend the same strategies for non-profits when it comes to social media strategies, as there isn't a customer/influencer model?
I can't say I have much direct experience on this with non-profits. I do think the principles are the same and likely even more present as you'd see some of that volunteerism perhaps earlier. Perhaps in non-profit outreach is even more important than on average in other communities. But having said this, I can't really think of super meaningful differences to approaching strategy development.
sean