A member of our audience wanted to find out about more examples of social media usage in the B2B space:
For Natalie: Is anyone tracking the use of Social Media in the business to business space? If so who and what companies are participating?
I'd like to offer up the Groundswell Award nominations page (specifically, the B2B nominations) as one place where you can find some in-depth details on B2Bs engaging in social media.
Our community manager, Scott Dodds, has created a terrific, comprehensive roundup on the Lithosphere of our own customers who are candidates for this year's awards, including Aflac, Pitney Bowes, Redfin, and Juniper Networks on the B2B side, and Best Buy, Future Shop, Lenovo, Lexar Media (Crucial.com), Linksys by Cisco, and myFICO in the B2C category.
Good luck to all of this year's nominees, and I hope that others on the community will also weigh in with more examples of B2B social media usage on the web.
