During the webcast, we conducted a poll question, asking audience members to name the top issue their team faced when engaging in social media for customer service. A healthy number of respondents answered that their top challenge was "organizational" (i.e., management doesn't buy the need or they are concerned with risk and negativity).
Specifically, one viewer wanted to find out more about overcoming resistance from within the organization.
Have you experienced any resistance from different departments in engaging social contributors and how do you overcome this resistance?
Organizationally, what challenges did you face when first starting out with community, what challenges to you face today, and what tips do you have to organize internally for engaging with customers on the social web?
