This Thursday (October 1), the Lithium team will be taking part in Customer Think’s Innovation@Work Showcase webinar on the topic of Harnessing the Power of Social Media and CRM Systems.

Join Lithium’s Chief Marketing Officer, Sanjay Dholakia, and Vice President of Products, Phil Soffer, and the rest of the Customer Think Panel to see concrete examples of how enterprises can fully realize the potential of Social CRM connectivity.

As part of the webinar, Phil will feature tours of real-world examples from Barnes & Noble, Intel, Futureshop and Logitech, highlighting how these companies have embraced the best of the social networking and CRM worlds to create tools and experiences benefiting both themselves and their customers.

Details:

Social Media and CRM Systems Webinar
Thursday 1 Oct 2009
10-11am Pacific Time
Url:  http://www.customerthink.com/showcase/social_crm

Registration: FREE

Long time residents of the Lithosphere know that when we have a webcast here at Lithium it can mean only one thing. Yep, it's your chance to ask follow-up questions of the speakers and discuss it here in the community!

Today's featured guests: Lois Townsend, Manager of Social Media Strategy and Operations at HP and Natalie Petouhoff, Ph.D, Senior Analyst at Forrester Research Inc.

The topic: The New Customer Service Imperative: Driving ROI with Peer-to-Peer Social Networks

Key points:

• Best practices for using social media to reduce expenditures on costly support channels
• How to obtain feedback, identify emerging product issues, and improve support content from your customer network
• Key steps for building your business case and measuring results

A huge thanks to both our speakers for sharing their experience and research during the webcast, and also for coming back to the Lithosphere community afterwards to participate!

Once you've seen the webcast or the video, you can continue the discussion and ask additional questions here on the community!

This discussion board will be read-only after September 18th, so be sure to stop by before then to join in!

It's that time again - another great webcast and some follow-up Q&A on the Lithosphere! This time it was Kevin Ryan of Barnes & Noble and Jeff Zabin of the Aberdeen Group headlining on how to leverage the power of social customer networks to build stronger relationships, amplify word-of-mouth marketing, improve customer service, and accelerate innovation. A huge thanks to them both for participating and sharing their experience and best practices on mobilizing customers through engagement communities and across the social web!

Once you've see the webcast or the video (when the recording is available, I'll update this post with a link), you can continue the discussion and ask additional questions here on the community !

The discussion board will be read-only after August 15th, so be sure to stop by before then to join in!

We've just completed our most recent webinar featuring Sean O'Driscoll on Jet Fuel for Your Community: Finding, Thanking, and Engaging Influencers! And again we are fortunate to have both Sean and Joe available afterwards to continue the Q&A session here in the community for everyone to join in.

So if you'd like to ask a question you had after viewing the webinar, or you just want to ask the experts about engaging your influencers and super users, this is your opportunity!

I'll be sure to post the link to the recorded session once it is available. But after 12/31 all content in the board will be marked read-only, so don't wait - ask now!

It's a week of new things!

Today we launched a new board for a recent webinar we held with social media strategist and author, Dave Evans, along our own Joe Cothrel. It was a great event, and Dave Evans has graciously volunteered to continue the Q&A session here in the community for everyone to join in!

So if you'd like to ask a question you had after viewing the webinar, or you just want to ask a question about community engagement and measurement, this board is for you!

Just remember, after 11/30 all content in the board will be marked read-only, so don't wait - ask now!