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Lithium at the '09 Forrester Consumer Forum

by Lithium Technologies PaulGi on 10-07-2009 01:32 PM - last edited on 10-07-2009 02:11 PM

October 27th through 28th sees Forrester Research’s annual Consumer Forum hit the Fairmont Hotel in Chicago. The Consumer Forum examines the challenges facing practitioners in today's online ecosphere.


This year, Lithium Technologies will be in attendence as one of the event's Silver sponsors. We'll be demostrating our Social CRM suite and examples of how our customers are using the Lithum platform to drive their businesses. If you're there, drop by our booth (#113)--we'd love to see you.


Forrester's depth of research gives them a unique perspective on what is happening in the industry, and they are able to draw out pragmatic insights and strategies and can highlight a wealth of best practices for companies and marketing professionals to draw on.


But attendees won't just hear from Forrester, an army of executive and expert speakers from companies pioneering social and community interaction will also be sharing their experiences. Lithium customer, Best Buy, and their Executive Vice President and Chief Marketing Officer, Barry Judge, will be attending delivering a keynote speech on the 'Blurred Lines between Customer Service and Marketing'. If you're attending the event, we highly recommend this session.


This year's Consumer Forum will focus in on topics including the following :

 

  • What is the 'three-dimensional consumer'?
  • How to build a true digital brand consumer expectations from online channels?
  • How can digital channels focus consumer relationships?
  • What is the role of social media as an engagement channel?
  • What is mobile's role in connecting consumers?


The winners of the 3rd annual Forrester Groundswell awards will also be announced -- and we're rooting for all the Lithium customers who submitted entries.


For more info, or last minute registration you can visit Forrester's Consumer Forum site and to keep up with the event on Twitter, use the hashtag #fcf09

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About the Author
  • Scott is a Client Services Engagement Manager at Lithium and the Community Manager for the Lithosphere community. In this role he helps enterprise organizations using social media to locate and engage their brand advocates and influencers to address real business challenges.
  • Paul is the Director of Customer Marketing at Lithium Technologies, responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.