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Almost Here!

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As the Best Practices Manager for Lithium Technologies and the community manager for the Lithosphere, I am excited to let you know that the public launch of the Lithosphere is just days away


To prepare for the launch, we are placing this blog in read-only mode while we retool some of the workings behind the scenes. So while you can still access previous blog articles, new articles and comments will be turned off until the site launches. Look for updates and announcements in the coming days!


Until then, here's some sneak previews of the new site to hold you over:




 

   

Message Edited by scottd on 09-03-2008 11:52 AM
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body Employees can be a powerful force for engaging other members in your community. If you plan to allow your employees to participate, be sure to give them appropriate guidelines for doing so (much as I talked about creating for the Lithosphere in a previous blog, Planning for Internal Success).
But beyond following the guidelines, how can your employees help make your community a success? The first part is communication and engaging them as you would other members of your community. Let them know what the community is for and how they can benefit. And then when you've done that, provide them with some ideas and suggestions on how they can help:
  • Read the User Guidelines and Employee Guidelines. Be sure to review and follow these guidelines as we want to make sure that you set a good example for all others to follow.
  • Register an account. When the community is announced internally be sure to visit the site and register. Be sure to use the correct naming convention for all employees' accounts, if applicable.
  • Get promoted. Let your community manager know when you've registered via email or private message and they can promote you to any appropriate employee roles.
  • Participate. There are lots of ways you can contribute on the community! Here are some ideas to get you started:
    • Tag content on the community.
    • Kudo great content.
    • Welcome new members and let them know when they've asked good questions or said interesting things.
    • Post in the employee private area to engage with your peers
    • Join other relevant communities and comment on other blogs to find out what members may be talking about outside your community
    • Share your favorite, applicable RSS feeds, Friendfeeds, del.icio.us bookmarks, Flickr streams, twitter feeds and follows, etc. and let the community manager know where they are! Content outside the community can be used many ways to enhance the whole community experience, and the first step is sharing it with others.
  • Provide feedback. Let us know if you have suggestions or comments about the community, but please keep them in the private employee area or through private channels. We want to leave the public areas for our customers and other members, and present a unified front for the company to the world.
  • Let everyone know. If you talk with customers, ask them if they've been to the community and what they think. If the community is going to be available to the public, invite others you know who are interested in the topics there. Spread the word!
What have you done to involve your employees in your community success? What worked and what didn't?
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For an emerging practice like online community building, the most useful and practical knowledge isn't found in books or whitepapers or articles or blog posts.   Instead, it is widely distributed among the growing number of practitioners, spread among hundreds or thousand of companies, who are doing the work of community building every day.    

I meet lots of community practitioners in my work at Lithium, but I still value the peer interaction I get at some key conferences every year.  Here are a few I'm attending this fall: 

Online Community Summit, October 9-10, Sonoma California

Since the demise of the International Conference on Virtual Communities (and yes, I miss those annual trips to London), the Summit is now the granddaddy of all community conferences, running annually since 2002.  One of the unique things about this event is that it attracts experienced folks from companies like Microsoft, Yahoo, and eBay, but also community builders from large non-commercial organizations like the World Bank and the Gates Foundation.  If you're responsible for communities in your organization, click on the link about and ask Jim to add you to the invitation list. 

The Communities Exchange Summit, October 14-15, San Jose

This is a new event this year so I don't know much about it, but the agenda features some real pros from organizations like Intuit, EMC, Dell (again) and Intel.  Given that, as well as the location, I know this will attract a large group of knowledgeable practitioners.  I'll be there too. 

SSPA Services Leadership, October 20-22, Las Vegas, Nevada

As you may have heard, "support is the new marketing" -- or, as Sean O'Driscoll likes to say, "post-sale is pre-sale."   The Service & Support Professionals Association is on the leading edge of the transformation of support and services organizations and, by extension, the transformation of companies as a whole into customer-centric organizations.  SSPA's Spring Best Practices event usually has an entire track devoted to communities -- this year it featured Cisco, Salesforce.com, and David Kay.  The fall event is somewhat lighter on community content, but our customer Dell is keynoting and I'll be there presenting on 10/21. 

Marketing and Online Communities, November 5, New York

Like the Online Community Summit in Sonoma, this event is run by Forum One Communications.  Unlike the Summit, this conference focuses on a marketing audience.   Here you'll find a good representation of community practitioners from the East Coast as well as agencies that are most active in helping companies create effective marketing programs using online communities and social media. 

Defrag, November 3-4, Las Vegas

Defrag focuses on the data side of communities, social media, and other emerging technologies.   As a SaaS provider, we're way into data here at Lithium, and I expect to come away with a good reading on the state of the art in this still-new area.   The agenda's a little scattershot -- there are some speakers I'd like to hear from on other topics, some topics I'd like to hear about from other speakers -- but I don't doubt it will be a useful two days.  

Looking into next year, Community 2.0 in May is a must-attend -- and it's in the Bay Area this year, so there should be quite a turnout.  On the academic side, the bi-annual Communities & Technologies conference is at Penn State in June 2009.  No doubt we'll also see more Community Next events in 2009 too.

Message Edited by JoeCo on 08-28-2008 01:06 PM
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body In his recent blog The Importance of Seeds, Chris Brogan talks about the importance of seeding content. This is a good tool for projects focused on content, like wikis or a knowledge base, it is a common statement I hear in blogs, and a common concern echoed by customers. But for social media projects it can lead to a misconception about the importance of content over member activity (see my previous blog post: Seeding Activity).

In fairness to Chris, the type of seeded content he illustrated prompted users with thoughtful questions and posts, much as he does on a regular basis in his blog. Posts of that nature are designed to promote activity and further conversation, rather than addressing potential member questions or providing content more commonly found in knowledge base articles or white papers. But the phrase "seeding content" is easily misconstrued, and a focus on content over activity can be a dangerous one. By posting the majority of the content in the community you are sending a message that the purpose of the community is for members to talk to you, not to each other (or worse, for you to talk at them).

Ultimately, finding content is not the sole motivation (or even the most important motivation) for a person to visit or participate in a community. Motivation of members varies from person to person and visit to visit, but it commonly will fall somewhere among the following:

Getting an answer to my question, either because the answer may already exist, but more importantly, that there are other members at the community who can answer it. A community (as opposed to a knowledge base) is so powerful not because of questions that have already been answered, but because of the potential to answer questions that have yet to be asked.

Find out what peers are doing which does require content in the community, but not yours! Traditional seeding is not an effective strategy to meet this need.

Obtain validation from peers requires no initial content per se, only evidence of other members who might have the same experience.

Provide feedback needs no initial content to motivate the contributor, other than perhaps guidance on where the content should go and good examples to steer members towards better feedback; however, this is not usually what is meant by "seeded" content.

Be heard. Ultimately, the members want a voice, and they want that voice to be listened to, typically by the organization or group they wish to change. So seeding content is less important in this case than responsiveness - not providing an answer but by expressing interest and appreciation in the feedback that was provided.

So what seeds are you planting today? Are they the right seeds to reap a harvest of member activity tomorrow?